Marketing Strategy

Entrepreneurial training for Makeup Artists

The Pop Academy is an Academy that has been operating in the Makeup Artist training sector for 12 years. It has trained more than 500 Mua and in recent years it has specialized in advanced professional training aimed at those who are already make-up artists and want to learn new techniques and keep up with the latest trends. So 2 years ago the Marketing course was born, aimed at professionals who want to elevate their profession.

Are you a beginner and want to live only on makeup?

Do you want to make it your only job?

Already working as an MUA but need more clients?

Do you want to become better known in the industry?


Personal goals and Personal Branding

Learn to think like an entrepreneur

Achievement of objectives

Build your brand identity

How to create a successful business

Social Media Strategy for MUA

Profile optimization to convert

Creation of material to sell your services

Communication on social media

Advertising on Facebook and Instagram

Creation of Google my business website


Definition of the sector in which to work

Creating a Pro Portfolio to Get Jobs

Does TF really work?

Sales techniques

Market analysis and pricing

Management and communication with the customer

Sales techniques to close quotes

Building self makeup courses

Cross and Upsell

Customer loyalty

Financial management: income and expenses

How the VAT number and withholding tax works

Business Plan for Makeup Artist

Tasks and exercises to build your business
Ready-made templates for Contract / Quotes / Invoice
Free post-course support

Technical information :

Dates: January 2024

Location: Royal Santina Via Marsala 22 - Rome (in front of Termini station)

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